Images & text
Upload artwork, add text and build the design directly against the selected product.
WEB-TO-PRINT
From creative freedom to print-ready artwork.
A browser-based design and production platform that gave customers the freedom to create their own packaging artwork, while keeping everything within the technical constraints required for production.
THE CHALLENGE
Freedom to create. Control where it mattered.
Moving artwork creation online meant giving customers enough freedom to design their own product without losing the controls needed to produce it accurately.
Product dimensions, printable areas, windows, bleed, colour, image quality and production methods all had to be considered while keeping the experience straightforward for the customer.
The challenge wasn't simply putting a design tool online.
It was connecting creative freedom with production reality.
PRODUCT SPECIFICATION
Physical product translated into digital design constraints
SAFE / PRINT AREA
WINDOW
229mm
162mm
Product edge
Printable area
Bleed
THE CREATOR
A design environment built for the product.
Customers could build artwork directly in the browser using familiar design controls, while the platform handled the product-specific rules behind the experience.
Position & layer
Move, resize, rotate and arrange individual objects within the editable artwork environment.
Design safely
Product geometry and production constraints remained part of the design experience throughout.
BUILT AROUND THE PRODUCT
What customers saw behaved like the real thing.
The base product wasn't simply a flat artwork template. It represented the physical envelope itself — including its shape, window, reverse and construction.
As the customer rotated the product, lighting and shading changed with it, while their artwork remained mapped to the envelope — giving them a realistic view of how the finished product would look.
FROM SCREEN TO PRODUCTION
Designed on screen. Built for print.
The Creator worked in RGB, giving customers an immediate on-screen representation of their artwork. Behind that experience, the platform retained the elements and attributes that made up the design — including positioning, sizing, crops and layers.
Once submitted, that composition could be rebuilt through the artwork production process, with colour converted from RGB to its CMYK print equivalent before generating controlled PDF output.
Create
Customer artwork was assembled visually in RGB, with the individual elements and their positioning retained by the platform.
Process
The completed composition was passed through the artwork process, converting screen-based RGB colour to its CMYK print equivalent.
Proof
An aligned draft PDF provided an intermediate representation of the finished artwork for review and sign-off within the order workflow.
Output
Following approval, the artwork could be processed into the final 100% print-ready PDF for production.
BEYOND THE EDITOR
Customer creativity. Connected to workflow.
The Creator was only the customer-facing part of the platform. Behind it, orders, artwork and production information continued into a dedicated operational workflow.
Approved artwork could be managed alongside the order, giving the production team the information and output they needed to move the job from customer sign-off into production.
THE BIGGER PICTURE
Complex behind the scenes. Simple where it mattered.
Web-to-print brought together product data, design tools, visualisation, artwork production and operational workflow in one connected platform — managing the complexity behind the scenes while keeping the customer experience straightforward.
HAVE A COMPLEX PROCESS?
Make the difficult feel straightforward.
If your project needs complex rules, systems and processes turned into a clear digital experience, let's talk.